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zai, the Swiss pioneer in premium ski craftsmanship, is redefining customer experience with OnchainLabs. With the launch of the world’s first blockchain-powered ski, zai customers can claim digital twin skis using NFC-chipped experience cards. This innovation unlocks exclusive perks, provides dedicated digital insurance, ensures ski authenticity, and elevates the skiing experience.
zai faced several challenges that are common across the industry. Limited access to client data made it difficult to develop personalized marketing strategies and loyalty programs, while the inability to offer exclusive experiences restricted opportunities for brand differentiation and the introduction of new offerings. We helped zai streamline operations, unlock personalization, and enhance the customer experience.
Created blockchain-backed collectibles that authenticate real world products and ownership, transforming physical items into digital versions and adding a new dimension to the ownership experience through enhanced loyalty system
Digital insurance that's accessible anytime, anywhere — easily claimable and recorded on the blockchain to ensure transparency, prevent fraud, and provide seamless protection for every product.
Established a blockchain-powered loyalty system that unlocks access to exclusive events and benefits, bridging physical products with digital collectibles to enhance the ownership experience.